Firms have always tried to practice value discrimination amongst consumers in the market in order to capture the consumer surplus from the market. Defining Value Skimming – Value skimming is when a firm charges a reasonably high value on entering a market and there after reduces prices as consumers commence a bargaining action and other firms commence coming in. Value skimming is mainly seen in disorganised markets where all the competitors are present in close proximity from one another and the consumer has access to all the competitors without incurring a fantastic deal of search costs. More information: custom embroidered bowling shirts